World's Best Creative P. O. P. Displays

Italy: Happy Books, 1998. First Edition. Hardcover. Very Good+ / Fair. Item #5008064b
ISBN: 8886416075

Glossy pictorial hardbound. 217pp. Lavishly illustrated. Over 400 "Point of Purchase" displays all the way from tires to watches, "illustrating the historical development of the medium through the most prestigious brand names" Apparently organized for displays in the 1980s & 1990s, the displays are actually very 1940s & 1950s types. Interesting. Near fine (three small blotches lower front cover corner) in dj which is torn on the front flap edge & wrinkled on the front panel adjacent to that area. Very scarce.

Price: $77.00